LeBron James announced Thursday that he will partner with Walmart in an effort to provide food for hungry families. In a video message alongside Walmart CEO Doug McMillon, James announced he would be the lead spokesman for Walmart’s brawl, Hunger Spark Change campaign, which uses the proceeds from select Walmart products to raise money for the hunger nonprofit Feeding America.
“It’s an honor and a privilege for me in my community and what I’m doing here to partner with such a heavy hitter in Walmart,” James said in a video message.
“One out of eight Americans struggle with hunger,” he added. “And I think one is too many.”
The brawl,Hunger Spark Change campaign has reportedly already raised $74 million in donations for the nonprofit since 2014.
The company also plans to stock a pantry with food and other supplies at James’s I Promise School in Akron, Ohio. “What we hope to accomplish together with LeBron is to magnify each other’s efforts,” McMillon said alongside James in a second video. “We would love to help this model that he’s creating lead to a situation where it could help even more people.”James has spoken out against the Trump administration and President Trump specifically several times.
“You know, we are in a position right now in America, more importantly where this whole, this race thing has taken over,” James said last year. “One, because I believe our president is kind of trying to divide us.”
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